In 2019 I had the unique opportunity to experience branding from a different perspective. I was one of four neighbours coming together to open a Café Bar Laundromat, which we named La Brassée. It was a wild ride creating what is now a cultural hub in the community, a space where people come to socialize while doing their laundry, drinking a latté and discovering new artists.
During the pandemic, as one of the few places allowed to stay open, it became a Beaubien Street institution. Clients would come clean their clothes just to leave the confines of their home and say hi to a familiar face.
La Brassée
Une brassée de bière (A batch of beer)
Une brassée de linge (A load of laundry)
credits
Naming: David Bonnet
Logomark: Kael Paradis
Spirit: Our fabulous neighbours in Rosemont Petite-Patrie
